Best Selling Author – Howard Shen

In the realm of marketing world, committing sins is never an excuse. In this article, I want to point out “deadly sins” as my way of saying the other term of “words.”

Marketing copy is also known as copywriting wherein you use “words” to promote a person, business, opinion or idea. Thus, the sole purpose of marketing copy, or promotional text, is to persuade the reader, the user, the listener or viewer to act.

For example, you have your own marketing company which sells products and even services. To use its extent, you as an employee of that marketing business should persuade your consumer to buy your product and try your services as well.

In the marketing copy which you simply use text to persuade your reader, you simply have to be careful with your chosen words or phrases. Because your credibility is measured in the words you use.

In Ian Lurie’s article, he discussed 12 words you must never, ever, ever, ever use in marketing copy.

Giving you the link is my way of saying, please to check it out. It is another learning to all copywriters, network marketers, freelancers, and etc.